US Cannabis: A Generational Wealth OpportunityIn this episode, Jonathan Rubin discusses:• Phyto Partners and what they do• Outside industry examples of building a unique selling point (USP) and driving margins• Trulieve’s current market strategy• The Florida cannabis market• How VC works in the cannabis space• The benefit differences that retail and institutional investors receivePhyto Partners is a venture capital firm that invests in the cannabis industry.Get in touch with Jon Rubin on Twitter @Jonnyrubin10--- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app