15 min listen
EDO - Measuring TV ad effectiveness using search and behavioral data
EDO - Measuring TV ad effectiveness using search and behavioral data
ratings:
Length:
9 minutes
Released:
Jun 28, 2022
Format:
Podcast episode
Description
CTO and head of product Josh Lee describes how the company sources its data and uses that data to train predictive models. For more information about our expert, Mike Shields: https://www.marketecture.tv/authors/author-Vh3qvaXix0gThe full version of this episode is available at https://www.marketecture.tv/programs/edo-josh-lee .Visit Marketecture.tv to join our community and get access to full-length in-depth interviews. Marketecture is a new way to get smart about technology. Our team of real industry practitioners helps you understand the complex world of technology and make better vendor decisions through in-depth interviews with CEOs and product leaders at dozens of platforms. We are launching with extensive coverage of the marketing and advertising verticals with plans to expand into many other technology sectors.Copyright (C) 2022 Marketecture Media, Inc.
Released:
Jun 28, 2022
Format:
Podcast episode
Titles in the series (100)
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