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#481: Co-Brand Cards - Commercial and Complex but Critical to Success

#481: Co-Brand Cards - Commercial and Complex but Critical to Success

FromLet's Talk Loyalty


#481: Co-Brand Cards - Commercial and Complex but Critical to Success

FromLet's Talk Loyalty

ratings:
Length:
51 minutes
Released:
Jan 9, 2024
Format:
Podcast episode

Description

Today’s episode of LTL which is a masterclass in co-brand cards, the single biggest driver of profits for so many loyalty programs.
Nik Laming is an independent consultant and strategic advisor who has spent his whole career dedicated to loyalty programs, including roles as the former head of AIMIA and Carlson Marketing in Asia, as well as the former head of loyalty for Cebu Pacific airline in the Philippines.
Nik is now based between Singapore and the Philippines, where his new business Loyalty ConnectOS enables loyalty, digital and data businesses to access resources offshore to extend their teams for data analytics, operations and marketing execution.
Listen today to enjoy my conversation with Nik Laming, all about creating successful co-brand partnerships that deliver value for programme owners, programme members and of course their banking partners!

Show Notes:
1) Nik Laming
2) Loyalty ConnectOS
3) #417: Viva Aerobus Launches Compelling Loyalty Concept in Mexico
Released:
Jan 9, 2024
Format:
Podcast episode

Titles in the series (100)

“Let’s Talk Loyalty” is an industry podcast for loyalty marketing professionals. If you work in loyalty marketing, join us every week to learn the latest ideas and marketing insights from loyalty specialists around the world.