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    Melina Palmer: How to Apply Behavioral Economics So Customers Buy

    Melina Palmer: How to Apply Behavioral Economics So Customers Buy

    FromNegotiate Anything

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    Melina Palmer: How to Apply Behavioral Economics So Customers Buy

    FromNegotiate Anything

    ratings:
    Length:
    53 minutes
    Released:
    Jan 9, 2024
    Format:
    Podcast episode

    Description

    Get the first chapter of any of Melina’s books for free: www.thebrainybusiness.com/ANI
    Buy the Book "HOW TO APPLY BEHAVIORAL ECONOMICS SO CUSTOMERS BUY": https://thebrainybusiness.com/pricing-book/
    https://www.amazon.com/Truth-About-Pricing-Behavioral-Economics/dp/1684813433

    Join us for an exclusive and engaging LinkedIn Live event featuring Melina Palmer, the acclaimed author and instructor of applied behavioral economics. In this insightful session titled "The Truth About Pricing: How to Apply Behavioral Economics So Customers Buy," Melina will delve into the groundbreaking concepts from her best-selling book, joined by the dynamic Kwame for a lively Q&A session.

    This event is a must-attend for entrepreneurs and business professionals eager to master the art of pricing and value-based strategies. Learn how to understand the intricate dynamics of buyer behavior and set prices that resonate with customers, elevating business success.

    Melina Palmer, with her expertise in marketing and behavioral economics, will guide you through a step-by-step journey, unlocking the secrets of your buyers’ minds. Discover how to comprehend their true needs and set irresistible prices. It's not just about numbers; it's about understanding that everything leading up to the price is what truly matters.

    Key Takeaways:

    **Psychology Behind Pricing**: Navigate the psychology of pricing to increase profitability, ease sales processes, and ensure customer satisfaction.

    **Uncover Hidden Desires**: Learn to discern the prices customers want but cannot articulate, giving you a competitive edge.

    **Value-Aligned Pricing**: Gain insights into what your customers and your business truly value, and align your pricing strategies accordingly.

    **Entrepreneurial Guidance**: Get practical tips for successful pricing aimed at boosting profits and enhancing client happiness.

    And get ready for a fun and engaging Q&A with Kwame and Melina, where your burning questions about pricing strategies will be answered. This interactive session promises to be both informative and entertaining, offering unique insights directly from the experts.

    This event is ideal for those who appreciate insightful business reads like "Build," "The New Model of Selling," or "What Your Customer Wants and Can't Tell You." If you're looking to transform your approach to pricing and drive your business to new heights, "The Truth About Pricing" LinkedIn Live event with Melina Palmer and Kwame is where your journey begins.

    Contact ANI
    Request A Customized Workshop For Your Company: https://www.americannegotiationinstitute.com/services/workshops/
    Follow Kwame Christian on LinkedIn: https://www.linkedin.com/in/kwamechristian/
    The Ultimate Negotiation Guide: https://www.americannegotiationinstitute.com/guides/ultimate-negotiation-guide/
    Click here to buy your copy of How To Have Difficult Conversations About Race!: https://www.amazon.com/Have-Difficult-Conversations-About-Race/dp/1637741308/ref=pd_%5B%E2%80%A6%5Df0bc9774-7975-448b-bde1-094cab455adb&pd_rd_i=1637741308&psc=1
    Click here to buy your copy of Finding Confidence in Conflict: How to Negotiate Anything and Live Your Best Life!: https://www.amazon.com/Finding-Confidence-Conflict-Negotiate-Anything/dp/0578413736/ref=sr_1_1?crid=2PSW69L6ABTK&keywords=finding+confidence+in+conflict&qid=1667317257&qu=eyJxc2MiOiIwLjQyIiwicXNhIjoiMC4xNCIsInFzcCI6IjAuMjMifQ%3D%3D&sprefix=finding+confidence+in+conflic%2Caps%2C69&sr=8-1
    Released:
    Jan 9, 2024
    Format:
    Podcast episode

    Titles in the series (100)

    This is the top ranked negotiation podcast in the world. You’ll discover how to make difficult conversations easier while getting more of what you want in the process. You'll hear interviews from successful business professionals and thought leaders and discover how they use these skills to advance their businesses and careers. In our sparring sessions, I go head-to-head with our guests in a mock negotiation to give the audience an example of how these techniques can be implemented when dealing with difficult people. We don't just talk about what works, we talk about why it works by uncovering the psychological principles that undergird these techniques. The podcast is as fun as it is informative. Our goal is to increase the competence and confidence of our listeners to empower them to get what they want and deserve out of life, both personally and professionally. (Formerly Negotiation for Entrepreneurs) Keywords: negotiation, negotiate, persuasion, influence, leadership, psychology, sales, compassionate curiosity, mindful, mindfulness, emotions, self awareness, emotional intelligence, career, interviews, informational interviews, job search, job readiness, networking, discounts, conflict, difficult people, psychology, emotion, emotions, argue, argument, debate, negotiation, negotiate, influence, persuasion, leadership, entrepreneurship, small business, salary, sales, law, lawyer, law school, mba, human resources, HR, employee, employees, procurement, procure, procured, procures, supply chain, law, lawyer, lawyers, attorney, real estate, realtor, realtors, real estate agent, contract manager, contract negotiation, contracts, mediation, dispute resolution, arbitration, legal, corporate, deal, deals, deal making, dealmaking.