Cliff Einstein is the founding partner of Dailey Advertising with a noted history of creating positions for some of the world’s major brands. Throughout a career spanning a half century he has received a long list of industry honors, among them, the American Advertising Federation naming him their Leader of the West.  Cliff is Chair Emeritus of the Board of the Los Angeles Museum of Contemporary Art (MOCA)  and a Trustee of Otis College of Art and Design. He is a recipient of the California Governor’s Victims’ Service Award for his work with the Rape Foundation, and he is the Marketing Chair of the Jewish Community Foundation. Cliff and his late wife, Mandy, have been listed in Art and Antiques “100 Collectors of America,” and they have been featured in a wide range of international publications as noted collectors and patrons of contemporary art.He and Zuckerman discuss his collection of 100 knives, the difference between commercial and fine art, his rules for collecting including meeting the art before you meet the artist, what roles he and Mandy each play in forming their collection, asking people what they like, not to be missed sites to shop for art, what work he bought back after selling it, being philanthropic and what people want back for what they give, his relationship with MoCA and an analysis of the current Los Angeles museum environment, and buying things you don’t instantly like!