Today, we speak with Monica Chen, the Executive Director of New Roots Institute, formerly Factory Farming Awareness Coalition. We speak about several big topics: Theories of change for the animal advocacy movementWhy collaboration between organisations isn’t always easy,The importance of focusing on changing culture and social normsThe difficulties around management and organisational leadership, as well as some lessons Monica learnt along the wayMonica is an inspiring organisational leader who spends lots of her time thinking about what can benefit the movement as a whole so it was a real pleasure to speak with her about these topics.Resources from our conversation:ACE 2023 Recommended CharitiesNew Roots Institute strategy and theory of changeWashington Post poll on climate solutionsNaito, Rumi, Jiaying Zhao, and Kai M. Chan. “An Integrative Framework for Transformative Social Change: A Case in Global Wildlife Trade.” - LinkForge organizing articles: Maurice Mitchell: Building resilient organisationsHow not to dismantle white supremacyNew Roots Institute websiteIf you enjoy the show, please leave a rating and review us - we would really appreciate it! Likewise, feel free to share it with anyone who you think might enjoy it. You can send us feedback and guest recommendations via Twitter or email us at hello@howilearnedtoloveshrimp.com. Enjoy!