What should have been an easy blockbuster hit has turned into one of the saddest box office cases of 2023. "The Color Purple" made $18.1 Million on its Christmas Day opening, but it's projected to lose between $80 million and $100 million, and to make matters worse the industry isn't taking the "Oscar bait." What happened? Why did a movie with a seal of approval from Stephen Spielberg and Oprah Winfrey tank so quickly? Hopefully, this is a lesson learned for big studios: Stop spending four-quadrant money on one-quadrant movies.Trailer: https://youtu.be/wPwzBUui1GA?si=yVAdRDZk9P-LKgmaFollow Me On:TikTok @thisissavvyInstagram @alrightletstalkaboutitTwitter @thisissavvy1Criticless https://bit.ly/45D7kGQAdvertisement/Business Inquiries: contactsavannahme@gmail.comSUPPORT THIS PODCASTSubscribe To My Substack: https://thisissavvy.substack.com/Venmo/CashApp/Paypal: thisissavvyRequest a Custom Video from Me: https://link.shoutout.fans/SavannahEdwardsSupport this show http://supporter.acast.com/sellout. Hosted on Acast. See acast.com/privacy for more information.