3: Craft Your Story with The Nine Steps of Story Structure

1: Quick Intro to Storytelling That Sticks: In this short 3-minute introduction, you’ll learn how this podcast will help you stand out, get ahead, and make a positive impression by learning the science of the art of storytelling. Doug Stevenson will share storytelling hacks, techniques and... by Storytelling That Sticks for Business and Life

3 min listen

2: How to Make Your Story Stick: Discover The Story Theater Method for strategic storytelling in business and how it will help you tell a powerful story. Learn how to create scenes, develop dialogue and brand the point of your story with a Phrase That Pays. Doug tells a story... by Storytelling That Sticks for Business and Life

20 min listen

3: Craft Your Story with The Nine Steps of Story Structure: Learn how to develop a story from concept to a finished product. This episode focuses on story craft and analysis. Learn how the Nine Steps of Story Structure works and how it will provide a template for crafting all your stories. Discover how to... by Storytelling That Sticks for Business and Life

22 min listen

5. Whats The Point -Make It Stick with The Phrase That Pays: Do you have a hard time choosing the point of your story? Do you ever ramble when you make the point? The Phrase That Pays will solve that problem and make your point or lesson stick. Find your Phrase That Pays. Take the time to get it right. Stick... by Storytelling That Sticks for Business and Life

18 min listen

13. Story Selling - Sell It with a Story: Learn how to apply the Aikido Selling approach to telling stories in a sales conversation. Build trust and create rapport by sharing targeted customer success stories that redirect the conversation and create story surrogates. Here’s a preview of... by Storytelling That Sticks for Business and Life

21 min listen

4: Purpose Driven Storytelling: Start with the end in mind. What is the purpose of your story? Will it drive sales, inspire confidence, persuade people to embrace change? What do you need a story to do? In this episode, you'll be guided through a process for finding the right story... by Storytelling That Sticks for Business and Life

21 min listen

6. X Rated Storytelling: Doug tells his Million Dollar Story – a funny Imbroglio story that was the genesis for The Story Theater Method and a 25-year speaking career. An Imbroglio is an acutely embarrassing or painful situation. It’s a comedy of errors. Listen, learn and... by Storytelling That Sticks for Business and Life

22 min listen

18. Let Your Inner Actor Out: Is there an actor hiding out inside you waiting to be cast in the role of a lifetime? In this episode, you’ll learn how to release your inner actor and use some simple acting techniques to make your story memorable, marketable and compelling. Your... by Storytelling That Sticks for Business and Life

19 min listen

11. Good to Great Storytelling with Bill Raymond: A good story is interesting. People enjoy hearing it. But nothing happens as a result. Nothing changes. A great story on the other hand, moves the needle. It causes people to change the way they think and behave. A great story overcomes objections... by Storytelling That Sticks for Business and Life

31 min listen

9. Stories That Make Change Happen: Change is an issue that affects all of us. For many people, it’s is something to be avoided. Change is disruptive, annoying and often mentally and emotionally painful. And yet, our change stories can help people see change in a different light. We... by Storytelling That Sticks for Business and Life

22 min listen

12. Emotion is the Fast Lane to the Brain: Emotion is the Fast Lane to the Brain How do you use emotion artfully and gracefully? It’s tricky. You don’t want to be manipulative and gratuitous, but at the same time you want to make an emotional connection with your listener, client, or... by Storytelling That Sticks for Business and Life

18 min listen

16. TED Talks - What You Need to Know: In this episode you'll learn the inside story of the TED and TEDx Talk process. It's not as simple as having something you want to talk about that YOU think is original and important. What are the criteria TED Talk producers consider when choosing a... by Storytelling That Sticks for Business and Life

25 min listen

22. Radical Honesty with Conrad Woody: Sometimes is takes more than simply telling a story. Sometimes the story requires Radical Honesty to convey the truth being shared. Listen as Conrad Woody shared his story of rising from shyness and insecurity to becoming a managing partner and top... by Storytelling That Sticks for Business and Life

35 min listen

14. The Journey - Hitchhiking to Hollywood: The foundation of every story is a journey, a quest, an adventure. It’s the action or activity of your story. It can be something big and dangerous or mundane and ordinary. With craft and development leading to a powerful lesson or point, your... by Storytelling That Sticks for Business and Life

23 min listen

17. Story Leadership - Lead with a Story: Good leadership is easy to spot. You know it when you see and experience it. It’s the same with bad or toxic leadership. You’ve probably worked for both kinds of leader. I’ve worked for both and I’ve also had the opportunity to speak at... by Storytelling That Sticks for Business and Life

25 min listen

23. Your Storytelling Superpower: Your storytelling superpowers are all the things that make you different from everyone else. They are your heart and soul and emotion, your quirky sense of humor and sparkling personality. Your superpowers come across in the way you present yourself... by Storytelling That Sticks for Business and Life

25 min listen

33. Get Paid to Speak - Courageously Creative Self-Promotion: If you believe in yourself and that you have something of value to offer, you need to know how to promote yourself. “Buyers” won’t say yes, if they don’t know you are asking. And how do you get to YES, when people keep telling you NO? The... by Storytelling That Sticks for Business and Life

25 min listen

31. How to Get Paid to Speak and Become a Professional Speaker: Have you ever watched a professional speaker and thought, I can do that? But HOW? How do you get paid to speak? You’ll find some of the answers in this podcast episode. If you have a story to tell that makes a relevant point or teaches a powerful... by Storytelling That Sticks for Business and Life

24 min listen

19. Storytelling for Engineers with Jennifer Herron: Geeks, nerds and engineers spend much of their time sitting in front of a computer working on technical projects that most people around them need but don’t understand. The challenge for many engineers is to communicate their ideas, products and... by Storytelling That Sticks for Business and Life

31 min listen

20. From Entitled to Empowered with Thayer Willis: Thayer Willis grew up rich. She was born into a wealthy family and became, in her own words, an entitled brat. Her story is one of self-revelation and transformation. When she hit rock bottom, she knew she needed to do something to turn things around.... by Storytelling That Sticks for Business and Life

27 min listen

24. How Long Should a Story Be: While there is no one right answer to this question, there are guidelines that will help you decide how long your story should be. Consider the situation, the time allotted for your presentation and adjust accordingly. You’ll find that there... by Storytelling That Sticks for Business and Life

20 min listen

21. It's Going to Be A Great Day with Pete Hinojosa: Pete Hinojosa was tasked with developing a leadership development curriculum and helping Insperity expand from 40 to 100 offices. No small task. In order to achieve these impressive results, Insperity now has 98 offices, he had to hit the road and... by Storytelling That Sticks for Business and Life

28 min listen

27. How to Design a 20-Minute Speech: TED talks opened the door to short speeches, and now, 20-minute speeches are here to stay. Conference planners are scheduling more speakers with shorter time slots. In my experience, designing a short speech is more challenging than crafting a long... by Storytelling That Sticks for Business and Life

24 min listen

25. How to Get More Laughs - The Dynamics of Comedy: As a speaker and storyteller, getting a laugh is pretty important. It's not enough to get lucky with an ad-lib, you need to know how to get a laugh on demand. That requires an understanding of the dynamics of comedy. In this episode, you'll discover... by Storytelling That Sticks for Business and Life

20 min listen

35. How to Become the Story with Eileen McDargh: Eileen McDargh was a teacher. She is now a professional speaker with an uncanny ability to weave a web of transformational magic with her stories. Although she never studied acting, when she tells a story, she becomes the story. She acts out the... by Storytelling That Sticks for Business and Life

36 min listen

39. Make Peace with Your Past: If you want to be happy, healthy, and prosperous in the present, it’s important to make peace with your past. In this episode, you’ll learn how to shift your focus from negative to positive when recalling a painful past experience. Doug Stevenson... by Storytelling That Sticks for Business and Life

24 min listen

26. Storytelling for Fundraising with Dr. Alex Porter Umphrey: Dr. Alyx Porter Umphrey is the first black female Neuro Oncologist in the United States. Her personal story of success in the face of adversity is a story that inspires others to donate to Elevate Med, a non-profit dedicated to supporting black and... by Storytelling That Sticks for Business and Life

36 min listen

42. Twelve Story Types - Part Two: It’s not as simple as thinking, there are two types of stories: business stories and personal stories. When you understand how to use various story types, you’ll be liberated to develop all kinds of strategic and relevant stories. The more you... by Storytelling That Sticks for Business and Life

30 min listen

30. How To Craft Your Pattern Story: Pattern stories are fun to craft and even more fun to tell. They’re like a good Whodunit mystery novel where the plot unfolds over time. They are constructed with a series of mini-stories or segments that illustrate how the same problem keeps... by Storytelling That Sticks for Business and Life

19 min listen

28. Sticky Storytelling with Corporate Trainer Dave Boduch: In this episode, Doug coaches Dave on the Phrase That Pays for one of his stories. Dave shares how he uses stories in his training courses and how The Story Theater Method has helped him to be more deliberate with his stories. He also says that the... by Storytelling That Sticks for Business and Life

39 min listen

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3: Craft Your Story with The Nine Steps of Story Structure

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