A good story is interesting. People enjoy hearing it. But nothing happens as a result. Nothing changes. A great story on the other hand, moves the needle. It causes people to change the way they think and behave. A great story overcomes objections leading to more sales. It inspires confidence in leadership. It empowers people to make smarter decisions. Great stories told by masterful storytellers not only get you noticed, but they also pay the bills. A great story, like a great product, is money in the bank. If you have aspirations of being hired to speak, train or consult, a great story is the price of admission. Good stories won’t cut it. A good story takes little effort. A great story takes more effort, but the results are dramatic. In this episode, I interview Bill Raymond, a masterful storyteller, corporate speaker, trainer and executive coach. He shares how his stories went from good to great by being more intentional about the process of choosing, crafting and delivering his stories. He gets hired to tell his signature stories. Good stories quickly fade from memory. Great stories stick with the listener long after the storyteller leaves the room. The listener not only remembers the story, but they also ruminate on the meaning of the story and the relevance of the lesson in their own life. If you want to make a difference in people’s lives and be remembered long after you’re done speaking, you need great stories. Contact Doug Stevenson at: doug@dougstevenson.com www.storytelling-in-business.com