The best marketing and sales plans are the result of a process that addresses the business interests, revenue requirements and marketing goals of a company.  In this interview with TJ Waldorf, VP of Global Marketing for INAP, host Matt Heinz asks how INAP addresses the needs of the stakeholders to create a budget and plan.  In the first part of the interview we discuss the planning process, in the second half we explore how the budget is created.
 Some thoughts:
TJ....
Starts early, in August and September
Get all parties on the same page to allocate resources of people and dollars
Discusses how he aligned his marketing and sales team
Explains the value of regularly scheduled meetings between sales and marketing
Talks about the need to develop a return on investment model that the CEO and CFO buy into
Goes into why creating a scorecard for marketing’s impact is important for everyone

About our Guest: TJ Waldorf  Vice President, Global Marketing
TJ Waldorf leads INAP’s global marketing organization as Vice President of Global Marketing. Prior to this position, he served as Vice President of Inside Sales and Marketing at SingleHop, which was acquired by INAP.

His previous experience encompasses a broad spectrum of marketing, sales, operations and business management positions, including management roles at Phoenix NAP and Secured Servers. There, he led initiatives to increase global market share across several data centers with a broad IaaS portfolio of dedicated and virtual servers, colocation, private and hybrid cloud.
About INAP
At INAP, we make performance-driven IT transformations a reality every day.   The performance of your IT strategy depends on the performance of your infrastructure—its speed, resiliency and scalability.  But as increasingly complex data center and multicloud solutions transform the ways we power applications and connect them to people, achieving the performance vital to the purpose of your organization is no longer straightforward.   From data center location and compute environments to network security and interconnection, myriad factors dictate the performance of critical workloads and systems.
Thank you to our sponsor, MailTag.io.
MailTag.io is a Chrome browser extension for your Gmail that allows you to track and schedule your emails.
It’s a super helpful recommend if you’re in sales because you can receive real-time alerts, right on your desktop, as soon as your prospects open your emails or click links within your emails.
For more info, be sure to check out MailTag.io!