71 min listen
RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
RV134 - The Changing Landscape of B2B Marketing: Buyer Behavior, Trends, and the Role of Marketers
ratings:
Length:
53 minutes
Released:
Jan 16, 2024
Format:
Podcast episode
Description
Chris was invited to speak with the marketing team at Workleap, in a fireside chat session led by Michelle Mercier, VP of Marketing. He starts by discussing the changing landscape of buyer behavior and trends in B2B marketing. Then, he emphasizes the shift in power to buyers, who now have access to more information and rely less on direct interactions with sales teams. Chris highlights the importance of understanding customers and their needs, as well as the need for marketers to adapt to the evolving buyer journey. He also discusses the limitations of traditional attribution models and the need for a more holistic approach to measuring marketing effectiveness.
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm
Released:
Jan 16, 2024
Format:
Podcast episode
Titles in the series (100)
6 - Marketing Automation Do's and Don'ts | Demand Gen Live S1 x06 by B2B Revenue Vitals