Today I discuss the changing landscape of SEO, alongside Google's evolving algorithms, and the rise of AI generated content with Demandsphere founder Ray Grieselhuber. Ray gives us his insights on Google's new experimental project known as SGE (Search Generative Experience) and how it may affect the visibility of businesses online. Ray also eplains the importance of localization and digital assets in boosting a company's online presence. This convo is full of practical advice for small businesses and provides a deep understanding of the constantly changing world of SEO.Connect with Ray GrieselhuberDemandSphere WebsiteLinkedinTwitter02:14 Understanding E-commerce Beyond Traditional Perception03:08 The Importance of SEO in E-commerce03:18 Discussion on 'Product Led SEO' by Eli Schwartz04:51 The Importance of User Experience in SEO06:44 The Interconnection of SEO and UX Design07:20 The Evolution of Rank Tracking12:49 Understanding Google's Search Generative Experience (SGE)15:22 The Impact of SGE on Businesses16:24 The Shift from Keyword-based to Semantic-based Search17:20 Understanding E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in SEO18:09 The Importance of Authenticity in Content Creation22:00 The Concept of Digital Assets25:12 Benefits of Google Search Console25:31 Exploring Other SEO Tools25:47 Understanding the Importance of Data and Analytics25:55 The Future of SEO Industry26:15 Mobile vs Desktop: Where to Focus?28:20 The Difference Between Translation and Localization29:32 Discussing Shopify and SEO30:13 The Importance of Keywords in SEO30:28 The Potential of Spanish Speaking Market in the US30:47 The Importance of Understanding Your Audience32:23 The Final Question: One Thing to Increase Website VisibilitySupport the showWant to search the Simple and Smart SEO Show podcast for something you heard? Now you can!!! It's free!JOIN the 3-Day Supercharge Your SEO Challenge!Apply to be my podcast guest! ?️ Don't forget to Put your pitch topic in the subject line! AFFILIATE LINKS:Start your Shopify Store!Quit guessing with your content! GET SURFER SEO!!!10,000 Jasper words FREE!Get Carry (formerly Ocho): the best retirement resources for entrepreneurs!Get my Ultimate SEO Task List (Plus Google Calendar!)Note: If you make a purchase using some of my links, I make a little money. But I only ever share products, people, & offers I trust & use myself!