In this Episode of Unleashed, I chat with Surbhee Grover. Surbhee is the consultant who runs the firm Steel and Graffiti, she has also recently launched a personal care brand love,Indus.com; and today we discuss the whole process of creating a brand from product formulation to promotion. Key points include: 05:58: Evolving past the concept 10:18: The market research journey 12:34: Product formulation 17:54: Dealing with intellectual property rights 20:57: Cost of development 32:34: Developing the brand identity You can learn more about love,indus on the website, Instagram, or Facebook page, and you can connect with Surbhee on LinkedIn. Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at: www.umbrex.com.