After graduating with a BA in History and Education, Krysten knew she wanted a career where she could help people and make a positive impact. She became a teacher at middle school, but three years later she moved to an insurance agency where she led multiple departments, from operations to training to sales. Since the early days of her career, she has used her skills to coach sales in several industries, including entertainment, construction, retail, property management, consulting, health care, financial services, waste management, manufacturing, and software. You can reach Krysten on Linkedin or through her website Crosscuts.io. Key points include: 01:19: Tips on running a successful Linkedin content strategy 12:07: Reaching out to decision-makers 22:13: The importance of engaging with comments Unleashed is produced by Umbrex, which has a mission of connecting independent management consultants with one another, creating opportunities for members to meet, build relationships, and share lessons learned. Learn more at www.umbrex.com.