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#18 - Perfect Positioning with Paige Arnof-Fenn

#18 - Perfect Positioning with Paige Arnof-Fenn

From6-Figure Coaches with Luke Charlton


#18 - Perfect Positioning with Paige Arnof-Fenn

From6-Figure Coaches with Luke Charlton

ratings:
Length:
43 minutes
Released:
May 23, 2023
Format:
Podcast episode

Description

Want to know why economic downturns are the best time to double down on your marketing efforts?

There’s no better way to illustrate this than with the Dot Com bubble.

At the height of this craze, 9/11 made it all come crashing down.

Startups panicked and laid off their entire marketing departments.

But one savvy marketer took this as an opportunity.

She rolled up her sleeves…

Hired all the marketing rockstars she knew who had just lost their cushy jobs…

And launched her own marketing and branding agency.

21 years later she’s worked with global brands such as Colgate, Delta Airlines, The New York Times, Sundance Film Festival, and top-tier VC firms.

I’m talking about Paige Arnof-Fenn of Mavens & Moguls.

And 10 minutes from now…

She’s speaking with none other than Yours Hermity for today’s episode of The 6-Figure Coaches Show.

Here’s what you’ll learn when you catch this episode:

— How to reduce your ad spend without losing revenue using niches

— The low-budget method to perform effective market research

— What coaches must avoid when building a brand on multiple social media platforms

— The key to attracting high-paying clients with a new coaching brand

— Why experienced coaches (not just newcomers) should refresh their positioning

— How Paige uses guest blogging to presell her clients

Plus much more, including:

— The exact strategy Paige used to land her first high-paying clients

With that being said…

The episode goes live at 1pm PT/4pm ET and you can watch it for free inside The Hermit Hole:

https://TheHermitHole.com

-Luke Charlton
The Hermit Hole, Somewhere Near Byron Bay
P.S. If you prefer to listen to the episodes, you can do so via your preferred podcast platform below:
— iTunes: https://podcasts.apple.com/us/podcast/6-figure-coaches-with-luke-charlton/id1661587215
— Spotify: https://open.spotify.com/show/1HW4BmbY62J0Q6d5nmC8s1
— Stitcher: https://www.stitcher.com/show/1049995
Note: Today’s latest episode will be published on the above audio podcast platforms in 1 week.
Released:
May 23, 2023
Format:
Podcast episode

Titles in the series (30)

The 6-Figure Coaches podcast interviews the top 1% of Coaches online - those earning over $250k per year. In each episode, we examine their marketing/sales process - in detail - so you can model their strategies in your own business. The show is run by Luke Charlton - an expert who's spent over 16 million dollars on ads, generated $50M in sales for his clients, and written copy for some of the top Coaches on the planet including Bob Proctor, Mike Dillard, Neil Patel, Grace Lever and more. If you want to dramatically grow your coaching business, this podcast is for you!