In this episode titled "Guarantees," Michael explores the human desire for security and certainty in various aspects of life. From infancy to adulthood, we seek the reassurance of love and stability from our caregivers. The episode delves into how inconsistent and unpredictable parenting can have long-lasting effects on individuals, hindering their ability to cope with uncertainty. It also discusses the importance of guarantees in sales and how removing risk can make offers more enticing. The episode challenges listeners to shift their mindset from seeking guarantees to adopting an attitude of believing in their own ability to succeed.
KEY TAKEAWAYS


The need for security and guarantees is deeply ingrained in human nature, starting from infancy. Knowing with certainty that we are loved and supported provides us with the foundation for self-esteem, well-being, and resilience throughout life.


In a world full of uncertainty, many people spend a significant amount of time seeking guarantees and certainty, even though such guarantees do not exist. This desire for certainty can hinder individuals from taking advantage of promising opportunities due to the perceived risks involved.


Salespeople understand the importance of removing as much risk as possible in the minds of prospective buyers. They utilise strong guarantees and bonuses to encourage potential buyers to take action. By providing proof of the benefits and minimizing perceived risks, salespeople create irresistible offers.


When pursuing something of great value, it is important to recognise that there will always be risks involved. Instead of seeking guarantees, individuals should adopt a mindset that believes it is impossible to fail as long as they never give up. Persistence, determination, and a strong desire to achieve their goals become their own guarantee of success.


The greatest risk is to do nothing at all. Playing it safe and avoiding risks may seem like a secure option, but it ultimately leads to stagnation and missed opportunities. Taking calculated risks and embracing the possibility of failure is necessary for personal growth and achieving meaningful success.


BEST MOMENTS
"From our earliest moments, when distressed as a young baby, we seek the security of knowing that our caregivers will be there to give us the love, attention, affection, food and comfort that we need to survive and thrive." 
"In a world that is full of uncertainty, knowing that you have been able to depend upon predictable, nurturing care throughout one's childhood is a priceless gift that so many are denied." 
"Irresistible offers are offers that almost seem too good to be true because they are stacked in such a way that the risk seems small or non-existent when compared to the value or benefits of what it seems almost inevitable a buyer will get from the transaction." 
"But what if, instead of being in a state of paralysis due to indecision, doubt and fear, you were able to adopt a different attitude?" 
"Instead of looking for security and guarantees, they adopted a state of mind that knew it was impossible to fail, as long as they never stopped trying." 
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Michael Watson is a qualified social worker and author with over thirty years of experience working with children and families. As an expert in family court, Michael is in a key position to assist, advise, and coach parents through their private law family proceedings and provide them with the information and skills to represent themselves successfully in court. His two books, ‘How to Represent Yourself in Family Court’, and ‘FAMILY COURT: Giving Evidence In Family Court’, provide parents with a clearer understanding of family court proceedings, legislation, and parenting skills.