In this episode of the Business of Sound, host David Segura interviews Gary Arndt, the host of the hit podcast, Everything Everywhere Daily. They discuss the role of advertising in podcasting, the importance of integrating brands into the show tastefully and consistently, and the need for creativity and customization in ad reads. Gary shares insights on the business model of podcasting, the impact of different ad formats, and the potential for longer, more integrated ad campaigns. Join us for an in-depth look at the world of podcast advertising and the industry's future.

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