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Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users

Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users

FromLeveling Up with Eric Siu


Damian Bradfield Partnered with Moby in a Genius Marketing Move that Gained WeTransfer 200K Users

FromLeveling Up with Eric Siu

ratings:
Length:
23 minutes
Released:
Aug 24, 2019
Format:
Podcast episode

Description

Hey everyone, on today's show I had the opportunity to pick the brain of Damian Bradfield, President and CMO of WeTransfer, the world’s largest file-sharing service.  
Tune in to hear Damian share how they managed to build a business through organic growth and acquire 200K users from word-of-mouth, why partnering with artists like Moby and 21 Pilots is a genius marketing move (and why WeTransfer donates a percentage of ad revenue to the arts), and how user design and experience is key to their success.
Click here for show notes and transcript.
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Released:
Aug 24, 2019
Format:
Podcast episode

Titles in the series (100)

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.