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Biden won the US election but the country is still extremely divided. Here's how marketing made that happen

Biden won the US election but the country is still extremely divided. Here's how marketing made that happen

FromLeveling Up with Eric Siu


Biden won the US election but the country is still extremely divided. Here's how marketing made that happen

FromLeveling Up with Eric Siu

ratings:
Length:
7 minutes
Released:
Nov 28, 2020
Format:
Podcast episode

Description

Messaging and marketing have a key role to play in the divided political situation in America. In this episode, we explore how Trump uses messaging to spread polarizing opinions, and how news and social media entities are the channels through which these tensions play out. Tune in for all this as well as to learn the importance of being aware of biases in the media we consume.
TIME-STAMPED SHOW NOTES:
[00:21] Before we jump into today’s interview, please rate, review, and subscribe to the Leveling Up Podcast!
[00:38] Why America is still very divided based on vote counts.
[01:44] BLM vs MAGA and how Trump’s great messaging won him the last elections.
[02:49] COVID and examples of Trump’s messaging that polarizes people.
[03:55] Competing messages between media organizations and Trump.
[04:17] How powerful social media is for spreading polarizing messaging.
[05:05] Curating the information we receive and being aware of its influence.
 
Resources From The Interview:
 
Naval Ravikant on Twitter
 
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Connect with Eric Siu: 
 
 
Growth Everywhere
Single Grain
Eric Siu on Twitter
 
 
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Released:
Nov 28, 2020
Format:
Podcast episode

Titles in the series (100)

Leveling Up is a weekly interview series with entrepreneurs and marketers on the latest in business and marketing. Learn actionable strategies & tactics on how you can make your business grow and mistakes to avoid during your journey. Learn from individuals who have founded billion dollar companies to best-selling authors. Entrepreneur and host Eric Siu also shares insights and learnings along the way.