Are Magazines Back As A Marketing Channel? Steve Olsher From Podcast Magazine Thinks So
Today we talk with Steve Osher, founder, and Editor-in-chief at Podcast Magazine. In this episode, Steve shares his career journey with us; one that has been filled with many highs and lows. He details how it affected his psyche, as well as the important lessons that came with failure. Expanding on this, Steve sheds light on the struggles he had with the dot-com crash, his battle to create success from liuor.com, and the important realizations that came with it. Later, we ask Steve about his book. Listeners will find out why he wrote the book, who it’s geared toward and why he hopes it’ll become his legacy piece. Steve’s book, What Is Your What? is filled with three main tenets: clarity on your core strength, understanding the primary vehicle that you will use to share your gift, and who you are most compelled to serve. In the second half of the show, Steve talks about Podcast Magazine, sharing information about its target market, how the magazine navigates tricky logistics, and its purpose. To hear more on why print is not dead, be sure to tune in today!
TIME-STAMPED SHOW NOTES:
[00:34] Introducing today’s guest, Steve Osher from Podcast Magazine.
[00:50] Steve shares some details about his background.
[03:12] Steve explains how his psyche changed through each business blunder. 
[03:55] How the real estate crash affected Steve.
[04:09] Why it is important to always consider the “what-ifs”. 
[04:40] Steve’s experience when the dot-com bubble burst.
[08:17] How Steve’s experience with hardcore executives have shaped the way he builds teams today. 
[10:13] Hear about steve’s book, What is Your What?

[13:01] The three pillars that make up the What is Your What? framework. 
[14:36] The best time to read Steve’s book.
[17:32] How being an author of a successful book has changed Steve’s life.
[18:34] Steve tells us about Podcast Magazine.
[21:34] Hear about the different approaches Steve had for his magazine.
[22:53] Why magazines give more authority than books. 
[24:00] The theory of conflict.
[26:25] Some of the logistics around creating a magazine.
[31:29] Steve’s thoughts on focus. 
[34:02] The one offer Steve sells.
[34:46] Hear Steve’s favorite business tool. 
[35:08] Steve’s favorite business book.
[36:33] That’s it for today! 
 
Resources From The Interview:
 
Steve Olsher on Twitter
Steve Olsher on LinkedIn
Podcast Magazine
Podcast Magazine Subscription
What is Your What?
Liquor.com
Brendon Burchard
Sports Illustrated
WIRED
Foundr Magazine
Jillian Michaels
Katie Couric
Dave Ramsey
Conde Nast
Madcast
Darren Hardy
Success Magazine
Guerilla Marketing on Amazon
 
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