In this episode of Driven By Details, I sit down with Jason and David to talk about pricing in 2024. I am still heavily involved in the car wash industry and recently read through the new Auto Laundry magazine. The January 2024 issue released a new "Detailing Survey" that highlights some of the average price points of detailing services across the country. It was shocking to me as I read how cheap some of these a la carte services are listed at freestanding shops across the county. It had me begin to think about my own pricing for service.
As prices for goods continue to climb, I am curious to see how prices for services may follow. There has always been this ongoing discussion about "how much do I charge" and it can be difficult to raise prices because of the added fear of losing business. So in this episode we talk about pricing and when might be the tipping point of turning away clients due to high priced services.