In this episode of the Used Car Dealer Podcast, Zach interviews Luke Lunkenheimer, an inspiring trainer in the automotive industry and owner of a multi-rooftop used car dealership group. Luke's journey from a past of addiction and prison to the cover of Used Car Dealer Magazine as a successful car dealer is nothing short of remarkable. Zach delves into Luke's transformative journey, discussing how he overcame the stigma of his past, the unique strategies that set Luke's dealerships apart, and the impact of training on sales. This conversation is a deep dive into the resilience and entrepreneurial spirit that defines Luke Lunkenheimer.Some of the questions asked include:Q) Can you summarize your journey from addiction and prison to successful car dealership owner?Q) How did you overcome the stigma of being a felon and rebuild your professional life?Q) How has your family's history in car dealing influenced your business approach?Q) Could you describe the current scale and evolution of your dealership operations?Q) What key lessons from prison have shaped your business and personal life?Q) What unique strategies differentiate your dealerships in the competitive used car market?Q) How have online platforms and digital marketing changed your sales strategy?Q) What are your biggest challenges in inventory management and how do you address them?Q) Can you elaborate on how you maintain ethical practices in your business?Q) What advice would you give to someone in the car business struggling with addiction or major setbacks?Q) What are your future goals for your auto business and personal endeavors in 2024?Q) Can you tell us about your new sales training venture, 'Paid 2 Persuade' (https://training.paid2persuade.com) and its impact?Listen to our other podcast episodes: https://www.sellyautomotive.com/podcast Transcribe of this podcast - https://blog.sellyautomotive.com/blog/luke-lunkenheimer-2024