If you're trying to grow using short-form content, you don't want to miss this episode. Alex and Brian break down the IG playbook, and Alex goes deep on lessons learned on his road to 10k followers. They also go deep on Athletic Brewing's Dry January masterclass, and how they've positioned their brand perfectly to capitalize on the rise of mocktails and the "0-proof" movement.As always, appreciate you all listening, and don't forget to leave us a review and submit your questions for Alex and Brian at the email address below. See you next week.--------------------WANT FREE GAME? Or just have a question for Brian & Alex?Submit your questions here: www.marketingexamined.com/podcastOR email us at podcast@marketingexamined.com--------------------WATCH THE PODCAST ON YOUTUBE:For full video versions, and short highlights of every episode, head tohttps://www.youtube.com/@marketingexamined?sub_confirmation=1NEWSLETTER:For growth playbooks, deep dives, and marketing case studies, get subscribed atwww.marketingexamined.com--------------------Follow Alex & Brian on Twitter and IGwww.twitter.com/@alexgarcia_atxwww.twitter.com/@brian_blum1CHATPERS:00:00 - Intro00:48 - Interviewing former brand director for Nike Basketball, Jordan Rogers05:08 - Show Rundown08:38 - Athletic Brewing's alcohol-free marketing playbook.15:18 - Athletic Brewing's "Give Dry a Try"22:58 - The rise of the mocktails & the "0 proof" movement25:58 - What are other "better for you" opportunities?28:18 - Blueland & Subscription Business Secrets30:50 - The growth opportunity in coffee alternatives36:29 - How to get your first 10k followers on IG