It’s not always sunshine and roses… On this episode of DWTB, AJ Harper and Mike Michalowicz discuss the challenges and lessons learned from their least successful book, Surge. How could this book tank, after the astronomical success of Profit First? (Hint: you’ll find out!) You’ll also hear about the mindset shifts they both had to make to keep working together because this episode details their never-before-spoken-about partnership break.(Spoiler alert: they got the band back together.)The failure of Surge reinforced for AJ and Mike that they must stick to their rules, or as AJ calls them, their Immutable Laws when writing transformational nonfiction. Listen to the episode to learn what some of those rules are!Be sure to visit https://dwtbpodcast.com for more information and add your name to start receiving their newsletter. If you’d like to support this show, rate, subscribe and leave a review on your podcast app.Other Books Mentioned:Profit First for eCommerce, by Cyndi Thomason: https://a.co/d/ca188rmMotherhood, Apple Pie and All that Happy Horseshit, by Cyndi Thomason: https://a.co/d/dxqaB6KThe War of Art, by Stephen Pressfield: https://a.co/d/bmeqF4bConnect with AJ & Mike:AJ Harper: https://ajharper.comWrite A Must-Read: https://a.co/d/4H0xQ7GFree resources: https://writeamustread.comMike Michalowicz:Profit First:  https://mikemichalowicz.com/profit-first/Toilet-Paper Entrepreneur:  https://mikemichalowicz.com/the-toilet-paper-entrepreneur/All In: https://mikemichalowicz.com/all-in/Surge: https://mikemichalowicz.com/surge/Pumpkin Plan: https://mikemichalowicz.com/pumpkin-plan/Get Different: https://mikemichalowicz.com/get-different/Fix This Next: https://mikemichalowicz.com/fix-this-next-book/Clockwork: https://mikemichalowicz.com/clockwork/Mike Michalowicz resources: https://mikemichalowicz.comAll books: https://mikemichalowicz.com/books/Socials:  IG: https://www.instagram.com/mikemichalowicz/FB: https://www.facebook.com/MikeMichalowiczFanPage/LinkedIn: https://www.linkedin.com/in/mikemichalowicz/