Eileen McCarthy is with the Strategic Management Society, which consists of over 3,000 members representing a kaleidoscope of backgrounds and perspectives from more than 80 different countries. Membership is composed of academics, business practitioners, and consultants, focused on the development and dissemination of insights and research on the strategic management profession, as well as on fostering contacts and interchange around the world. The Society focuses on young scholars from different cultures and bringing them into the field. The SMS Board is quite diverse culturally and geographically, and uses the zoom technology (even before the pandemic) to communicate, manage governance, and maintain community. SMS is working hard to create community on new and innovative ideas and issues all over the world.