This week I am discussing Meta's brand new social media platform 'Threads'. One week into the platform I am going to share my thoughts on how it's working for the Wedding Industry right now. Asking whether you should be on there in the middle of a busy wedding season? Plus looking at how it could fit into your marketing strategy? I am no expert (how could anyone be one week in) but I want to share my initial thoughts for any wedding business owners who feel lost in the world of Threads!Find me on ThreadsWant to meet other likeminded wedding pro's so that you can share ideas, network and help each other out? Then why not go ahead and join my free Wedding Pro community over on Facebook:https://www.facebook.com/groups/weddingprosreadytogrow/Find out more about how I can help you grow your wedding business over on my website or Instagram page:www.beccapountney.comwww.instagram.com/beccapountneyThreads: What is it? [00:01:42] An introduction to Threads, a new social media platform owned by Meta (Facebook and Instagram), and its similarities to Twitter.Setting up Threads with Instagram [00:02:34] Instructions on how to set up Threads using your Instagram account and the features that are imported from Instagram.Should wedding professionals be on Threads? [00:05:30] A discussion on whether wedding professionals should have a presence on Threads, the benefits of having an account, and the option to start fresh without importing followers from Instagram.The Late Adopter [00:09:12] Late adoption of Instagram and its growth, importance of timing and distractions during wedding season.Who is on Threads? [00:10:01] Discussion on the current user base of Threads, including marketers, business owners, and brands.Using Threads for Networking or as an Influencer [00:12:53] Two approaches to using Threads: networking with other wedding professionals or becoming an influencer for couples seeking wedding planning advice.Testing and Learning on Threads [00:18:32] Becca discusses the importance of testing different types of posts on Threads to see what works and resonates with people.Starting Conversations on Threads [00:19:24] Becca explains the benefits of engaging in conversations with others on Threads and how it can increase visibility and reach on the platform.Limitations of Threads [00:20:15] Becca discusses the current limitations of Threads, including the inability to search for topics or hashtags and the difficulty in finding local users.Blue tick accounts on Threads [00:28:07] Discussion on the initial prominence of accounts with blue ticks on Threads and the uncertainty of its impact.Threads as a relaxed platform [00:29:02] Exploration of Threads as a place to showcase true personalities and thoughts, with a focus on supplier-to-supplier interactions.Speculations on future ads on Threads [00:29:52] Consideration of the eventual introduction of ads on Threads, and the potential demand for advertising on the platform.Mentioned in this episode:Join the FREE 'Get Visible and Book More Weddings' audio bootcamp nowFeeling stuck? This free training is designed to help you revaluate your wedding business and move forwards towards more bookings.
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