42 min listen
Is AI The New Bar to Clear for Creative?
Is AI The New Bar to Clear for Creative?
ratings:
Length:
32 minutes
Released:
Dec 19, 2023
Format:
Podcast episode
Description
AI is already being used by marketers in campaigns they create, but today’s guest, Carlo Maria Ferrari, Global Content & Creators Lead at Sanofi, says the best creative will still be made by humans. Hear why he sees GenAI as a way to check your brainstorms and make sure your ideas are truly original: in a sense, making AI the new bar that great creative needs to clear. Ferrari leads the Global Content team at within a heavily regulated industry, but he’s still aiming to push the boundaries of how AI can be leveraged.For Further Reading:https://hbr.org/2023/07/how-generative-ai-can-augment-human-creativityhttps://www.ibm.com/watson/advantage-reports/future-of-artificial-intelligence/ai-creativity.htmlhttps://www.forbes.com/sites/bernardmarr/2023/03/27/the-intersection-of-ai-and-human-creativity-can-machines-really-be-creative/?sh=4c1e5cc83dbc
Released:
Dec 19, 2023
Format:
Podcast episode
Titles in the series (20)
AI Will Infinitely Improve Localization: Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. by Decoding AI for Marketing