42 min listen
How AI Startups Can Show Us What’s Next in Marketing
How AI Startups Can Show Us What’s Next in Marketing
ratings:
Length:
34 minutes
Released:
Jan 30, 2024
Format:
Podcast episode
Description
What does the Empire Strikes Back and the Flux Capacitor have in common? They are both analogies that Tom Chavez uses when he talks about just how exciting and challenging this moment is in AI and marketing right now. Chavez previously sold two startups - one to Microsoft and one to Salesforce - but today is doubling down on AI as the technology to push marketing forward. He explains his work at super{set}, dealing with the deprecation of cookies, experimenting across channels, and the roles startups can play in the ecosystem. For Further Reading: https://www.fastcompany.com/90713221/im-getting-invited-to-fewer-parties-says-a-tech-insider-turned-critichttps://www.superset.com/portfoliohttps://www.cnbc.com/video/2022/02/02/metaverse-tech-could-exacerbate-todays-privacy-problems-says-supersets-tom-chavez.html
Released:
Jan 30, 2024
Format:
Podcast episode
Titles in the series (20)
AI Will Infinitely Improve Localization: Artificial intelligence has been used in both marketing and in the travel and hotel industry for years, but gen AI is a game changer in a number of ways. In this episode, we speak with Michael Menis, Senior Vice President of Global Marketing at IHG Hotels & Resorts, about two trends he foresees will change the game in his industry: the ability to localize content at scale in a way never before seen, and the restructuring of the marketing function at global organizations in the travel industry and beyond. by Decoding AI for Marketing