35 min listen
TikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google Tag
TikTok Deprecated Events, Snapchat CAPI Release, Klaviyo Tracking API Updates, and the new Google Tag
ratings:
Length:
20 minutes
Released:
May 30, 2022
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares the latest tracking and marketing updates with your most critical marketing channels. Highlights include Google Marketing Live announcements, Snapchat CAPI, Klaviyo native app updates, and TikTok deprecated events.-----We release 2 new episodes every week that go deep into the world of tracking, analytics, and conversion optimization. Be sure to subscribe so you never miss an episode.-----Links Referenced:TikTok Standard EventsKlaviyo API UpdatesKlaviyo App Embed Updates (product view event)Google Marketing Live updates via WordstreamElevar GA4 Webinar Signup
Released:
May 30, 2022
Format:
Podcast episode
Titles in the series (100)
Attribution Insights to Scale Top of Funnel & How To Holistically Approach Data Collection w/Austin Harrison @ Northbeam: Brad Redding and Austin Harrison from Northbeam discuss why demand is so high for attribution solutions, what decisions brands are making from these datasets to scale top of funnel, and how to blend the use of conversion tracking + attribution + data ware by Conversion Tracking Playbook