31 min listen
Will the New Safari 16.4 Impact Your Marketing like iOS14?
Will the New Safari 16.4 Impact Your Marketing like iOS14?
ratings:
Length:
18 minutes
Released:
Apr 13, 2023
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares thoughts on Safari 16.4 and the impact from the latest Webkit rollout that targets solutions extending cookie expiration. How does it impact Meta advertising? Is it worse than iOS14? Will it impact your own tracking? Listen in to hear Brad's thoughts. Plus read our quick guide referenced below on Cookie Expiry overview!-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Elevar's overview on Cookie Expiry and how it worksSimo Ahava PostWebkit -----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Apr 13, 2023
Format:
Podcast episode
Titles in the series (100)
Why Can’t All Tracking Move from Scripts to Server-Side to Improve Site Speed: Learn about client-side vs server side tracking, user ID fingerprinting, and why why popular channels (e.g. TikTok, Snapchat, etc) and affiliates might not be ready for conversion API tracking (to help you reduce site speed). by Conversion Tracking Playbook