39 min listen
Google Ads Tag or Linked GA4 Conversion + DPA Gotchas with Server-Side + Safari 16.4 Stats
Google Ads Tag or Linked GA4 Conversion + DPA Gotchas with Server-Side + Safari 16.4 Stats
ratings:
Length:
19 minutes
Released:
Apr 27, 2023
Format:
Podcast episode
Description
Brad Redding, Founder & CEO @ Elevar (Connect on LinkedIn and Twitter) shares what Elevar customers are seeing when comparing Google Ads conversions from direct tags vs GA4 linked conversions, why marketing platforms that manage display campaigns don't want to move all server-side, and some stats on Safari 16.4 usage to date.-----We release new episodes every week that go deep into the world of tracking, analytics, and conversion optimization.-----Links Referenced:Impact of Safari 16.4 on Tracking Google Ads vs GA4 linked conversion comparisonGA4 Audit ReplayGA4 conversion import into Google Ads doc-----And if you're new to Elevar, Elevar automates server-side conversion tracking for Shopify. Check us out!
Released:
Apr 27, 2023
Format:
Podcast episode
Titles in the series (100)
Blending Survey & Analytics Data, Real-World Examples of Applying Attribution Insights w/Matt Bahr from EnquireLabs: Brad Redding and Matt Bahr from EnquireLabs go deep into the data weeds on blending survey data with analytics data, where customer survey data fits in attribution analysis, and real life examples of brands that have extracted unique insights from survey by Conversion Tracking Playbook