In this first episode Itamar takes us back to where it all started. He talks about his biggest failure in the special forces, the run in with Al Qaeda and his work with the Mossad’s top psychologist.We dive into the three core fears, the motivation fallacy and why most entrepreneurs are unknowingly chasing fool's gold when it comes to elite sustainable performance. (09:35) The most impactful thing I learned from working with the Head Psychologist of the Mossad(18:31) The Action Equation. Why most people can't take the necessary actions to get to their desired outcome and why motivation alone won't get you thereSubscribe: https://bit.ly/3vzkXYxConnect with Itamar:Sign up for "3 Quick Ideas Tuesday" (weekly 2 minute newsletter around mindset and emotional fortitude): https://itamarmarani.com/3ideasGet the complete nothing held back Emotional Fortitude micro course: https://Itamarmarani.com/courseApply for the 6 week "The Arena Accelerator": http://itamarmarani.com/acceleratorFollow Itamar on TWITTER: https://twitter.com/itamarmarani Connect with Itamar on LINKEDIN: https://www.linkedin.com/in/itamarmarani/Connect with Itamar on FACEBOOK: https://www.facebook.com/itamar.marani/www.itamarmarani.com