Ryan Coté is the Director of digital services at the Ballentine. A company specializing in digital and print mail marketing while offering strategic consultation that helps brands connect with their customers. He and his family have been at it for about 60 years focusing on small business but they're making a shift to a very specific vertical.   B2B manufacturing companies whenever a brand makes a shift it's critical to get the entire team on board with your messaging. When your entire team understands the answer to the question “what do you do?” (Especially when you're snitching down) Everyone turns into your salesforce. Let's help Ryan's team head into the future for this new vertical of B2B manufacturing with a clear and memorable one-liner not just for him, but for his entire team, let's get started..To learn more about The Ballantine Corporation, visit https://www.ballantine.com/If you or someone you know would like to feature your company on the One-Liner Workshop podcast, apply today at https://welldressedwalrus.com/olws-application/