20 min listen
Don’t Rely on 3rd Party Lead Generation Sources with Bob Friel
Don’t Rely on 3rd Party Lead Generation Sources with Bob Friel
ratings:
Length:
20 minutes
Released:
Jan 30, 2021
Format:
Podcast episode
Description
Authenticity and staying in touch with your database will always be the easiest way to grow your business in real estate, period. Now yes, cold lead generation can work, but the only way to assure your business is referable, likeable, and trustworthy is by always being authentic. By consistently looking to serve your potential clients, you’ll quickly see people coming back again and again. But, what's the best way to implement a content strategy into your business? And how can you even get started?
Bob Friel is not only a close college friend, but also the president and founder of Friel-Good Mortgage, a Denver based mortgage lender. Bob understands the difference of serving versus selling, and built his business around this idea. This is how he was responsible for nearly 150 transactions in 2020, more than 90% of which were referral based! Further, Bob is also a video content creator, previously releasing the Ultimate Homebuyer Experience and creates weekly content on first time homebuyer education.
For this week’s episode, Bob talks about his experiences being nearly completely referral based and how it rapidly grew his business in just a few years. We talk about why you won’t be able to rely on third party lead generation, and what you can do instead. Tune in to hear Bob’s proven branding strategy, how he used video to build his brand, and the ways you can implement his strategy too!
Today’s Topics
The best steps to grow your personal brand
Why personal branding is a timing game, and the reason it won’t happen overnight
How to avoid being ‘salesy’ and start serving your audience instead of selling
Using video to reach your audience, without constantly selling to them
Where to multipurpose your content and why it’s so important
The truth about viral videos and if they matter
Personal branding in 2021 and beyond
The value of relationship building for real estate professionals
How 3rd party lead generation sources will work in 2021 and beyond
Connect with Bob
If you want to reach Bob personally, reach out on his Facebook. Also, check out his personal mortgage lending website DenverBankerBob.com!
Resources
Bob’s Course, The Ultimate Homebuyer Experience
Bob’s YouTube Channel
The Mortgage Man Video
Broker Owner Challenge (February 9th - 11th)
The Local Celebrity Video Challenge
FOLLOW US ON TIKTOK
Real Estate Marketing Dude
REMD on YouTube
Bob Friel is not only a close college friend, but also the president and founder of Friel-Good Mortgage, a Denver based mortgage lender. Bob understands the difference of serving versus selling, and built his business around this idea. This is how he was responsible for nearly 150 transactions in 2020, more than 90% of which were referral based! Further, Bob is also a video content creator, previously releasing the Ultimate Homebuyer Experience and creates weekly content on first time homebuyer education.
For this week’s episode, Bob talks about his experiences being nearly completely referral based and how it rapidly grew his business in just a few years. We talk about why you won’t be able to rely on third party lead generation, and what you can do instead. Tune in to hear Bob’s proven branding strategy, how he used video to build his brand, and the ways you can implement his strategy too!
Today’s Topics
The best steps to grow your personal brand
Why personal branding is a timing game, and the reason it won’t happen overnight
How to avoid being ‘salesy’ and start serving your audience instead of selling
Using video to reach your audience, without constantly selling to them
Where to multipurpose your content and why it’s so important
The truth about viral videos and if they matter
Personal branding in 2021 and beyond
The value of relationship building for real estate professionals
How 3rd party lead generation sources will work in 2021 and beyond
Connect with Bob
If you want to reach Bob personally, reach out on his Facebook. Also, check out his personal mortgage lending website DenverBankerBob.com!
Resources
Bob’s Course, The Ultimate Homebuyer Experience
Bob’s YouTube Channel
The Mortgage Man Video
Broker Owner Challenge (February 9th - 11th)
The Local Celebrity Video Challenge
FOLLOW US ON TIKTOK
Real Estate Marketing Dude
REMD on YouTube
Released:
Jan 30, 2021
Format:
Podcast episode
Titles in the series (100)
Why Video Makes You Unforgettable & Generates Lots Of Referrals: Ever had a friend or family member cheat on you with another real estate agent? If the people closest to you forget what you do for a living, you re obviously not marketing to your sphere on a consistent basis. And in a referral-based business, by Real Estate Marketing Dude