John Wilson and Jack Carr interview Alec Stevanovski, founder of Home Pros, a niche-focused B2B media business. His newsletter goes out once a week and you can check out the HVAC industry news here. Stevanovski discusses his journey into the industry, highlighting his background in technology startups and his pivot to focusing on HVAC industry news. He elaborates on his strategies for audience building, including leveraging personal contacts and maximizing platforms like LinkedIn.Episode Hosts:John Wilson: @WilsonCompaniesJack Carr: @thehvacjack Episode Guest:Tim Ryan: Home ProsSpecial thanks to our sponsor: Service Scalers: Looking to scale your home service business? Service Scalers is a digital marketing agency that drives success in PPC and LSA. Discover more growth strategies by visiting Service Scalers.Check out Owned and Operated Weekly Insights: a newsletter where John discusses topics ranging from recruiting and marketing to the growth of your home service business.  Subscribe to the newsletter here.Contact us:Youtube: @OwnedandOperatedPodcastX: @ownedoperatedcowww.ownedandoperated.cominfo@ownedandoperated.com