Welcome to Marketing People Love, my name is Jacques Spitzer and today I have an absolute treat for you with a wonderful accent. Tom Spaven, is the VP of Marketing for Reduce and not only is he an incredible marketer, but also one of those people who is just an electric thinker when it comes to human beings, brands, and marketing.  We're going to delve into three different topics together, both on the front of how human beings are simple and yet so complicated, but also how we respond to comedy by comedy works. He's going to share his experiences with Grey Goose and Good Wipes and so many other experiences along his journey that helped make breakthrough content. Discover the paradox of simplicity and complexity in marketing, and gain valuable lessons from Tom's journey, marked by breakthrough content strategies. Tune in for a quick dive into the mind of one of the industry's finest marketers!