In this episode, Ben and Jay discuss various topics related to golf, including the unlikelihood of a deal, impressive players on LIV, creating a formal pathway for college golfers, tapping into a new audience, LIV as a lifestyle brand, and the importance of driver fitting and club fitting. The conversation covers the importance of custom fitting in golf equipment, specifically focusing on drivers and irons. It highlights the discrepancy in the number of players getting fitted for drivers compared to irons and explores the reasons behind this. The conversation also discusses misconceptions about iron fittings and factors that influence players' fitting choices. Additionally, the hosts share their picks for an upcoming tournament and express their thoughts on the current state of the PGA Tour. The importance of club fitting is emphasized throughout the conversation.TakeawaysThe unlikelihood of a deal in the golf industryThe potential of creating a formal pathway for college golfers to join LIVThe importance of tapping into a new audience and expanding the reach of golfThe emergence of LIVas a lifestyle brandThe significance of driver fitting and club fitting for golfersChapters00:00 Introduction and Engraving Video02:21 Unlikelihood of a Deal04:06 Impressive Players on Live05:24 Formal Pathway for College Golfers07:17 Tapping into a New Audience11:14 Creating a Formal Pathway through American College Golf17:05 LIV Tapping into a New Fan Market20:09 LIV as a Lifestyle Brand28:19 Review of Sunday Red Brand37:04 Driver Fitting and Club Fitting39:18 The Importance of Custom Fitting41:11 Discrepancy in Iron Fittings43:01 Misconceptions about Iron Fittings45:03 Factors Influencing Fitting Choices46:20 Discussion on Fitting Experiences50:20 Picks for the Tournament53:02 Lack of Interest in PGA Tour54:39 Importance of Club FittingGolf Lovers United Fanzone!Fan of the show? Get involved even more by visiting our fanzone, with a range of membership and support options to bring you even closer to the action and to give you chance to have your say on the show!Vist the fanzone now: https://www.glugc.com/support--Thanks to our current GLU Brand Ambassadors:LIV Golf Forecasting - https://www.twitter.com/LIVGolf54Red Harrington - https://www.twitter.com/RedHarrington44Kevin Dignan - https://www.twitter.com/VivaLa54Andy Moore - https://www.twitter.com/AndyFreelance1Padmini Krishnan - https://www.twitter.com/YoungPadawan051Charles Barnes - https://www.teetimes.pubThanks to our current GLU Golf Lovers:Lisa Lamagna - https://www.twitter.com/LisaLamagna--If you like the show, remember to tell your golf-loving friends that they can subscribe on Apple Podcasts, Spotify, and at https://www.glugc.com. The easiest way to do all of that is at https://www.glugc.com/listen.If you want to support the show, we appreciate you and you can do that at https://www.glugc.com/support.Golf Lovers United is produced by Mark (@MrAsquith), Ben (@GolfLoverUK) and J (