In the last six months, a new marketing strategy has popped up inside the online influencer + digital marketing community…   It’s called, “The Paid Challenge (Fad).”  The idea is, you create a short-term challenge at a low, accessible price point - with the intention to later sell these newly WARM LEADS into your higher priced offer.  And it’s a good strategy… for the people it’s designed to help.  But, it’s likely NOT a good strategy for you! And in this episode, I’ll explain how to know whether or not this strategy will work for you, plus how mega-influencers make the “paid challenge” look easy + why free content will (probably) make you more money! For complete show notes, visit - https://www.hirshmarketing.com/152-the-problem-with-the-paid-challenges-fad/