Annie Lawless is a serial entrepreneur known for co-founding Suja Juice and, more recently, Lawless Beauty, a clean beauty brand. Throughout her ventures, Annie has consistently prioritized natural, clean ingredients stemming from her personal experience with autoimmune diseases. Driven by her passion for nutrition and overall health, Annie co-founded Suja Juice, which grew into one of the largest organic cold-pressed juice companies. Eventually, they sold a minority stake to Coca-Cola and, in 2021, the company was acquired by a private equity firm.After leaving Suja Juice, Annie's health conditions led her to search for clean beauty products only to find that what was available simply did not provide the full-pigmentation, long-lasting performance she was looking for. Inspired by this gap in the market and the community feedback on her beauty blog BLAWNDE, Annie created Lawless Beauty—a makeup brand that is both high-performing and cruelty-free.In the episode, Annie discusses pivotal moments in her journey, leaving law school, teaching yoga, and starting her first business. She shares insights into Suja Juice's growth and emphasizes the importance of following passions aligned with purpose. Annie reminds us to focus on joy, nurture our passions, and stay true to our unique paths.In this episode, we’ll talk to Annie about:* Self-understanding, philosophy, and finding purpose. [05:57]* Overcoming anxiety, leaving law school. [15:13]* From yoga teaching to first business venture. [17:24]* Suja Juice: Fun passion project turned business. [22:58]* Pivotal moments for Suja Juice's success. [26:58]* Key learnings from building Suja Juice. [30:55]* Life after leaving the first business. [37:16]* Lawless Beauty: Passion project turned success. [41:13]* Embracing the unknown and creating a better life. [58:36]This episode is brought to you by Beeya:* If you or anyone you know have been struggling with hormonal imbalances and bad periods, go to https://beeyawellness.com/free to download the free guide to tackling hormonal imbalances and to learn more about Beeya’s seed cycling bundle.* Plus, get $10 off your order by using promo code BEHINDHEREMPIRE10.Follow Yasmin:* Instagram: https://www.instagram.com/yasminknouri/* Website: https://www.behindherempire.com/Follow Annie: * Website: https://lawlessbeauty.com/* Lawless Instagram: https://www.instagram.com/lawless/* Annie’s Instagram: https://www.instagram.com/annielawless/ Hosted on Acast. See acast.com/privacy for more information.