DOWNLOAD THE CAFE VIABILITY SPREADSHEET: https://mailchi.mp/valor/viability-spreadsheetSign Up for Alerts About Our Community (coming soon) – Courses, Exclusive Videos, PDFs, Spreadsheets and more: https://mailchi.mp/018d9c38a953/valorcafecommunityThanks for listening, following/subscribing, giving us a good review, and sharing with your friends on social media. It goes a long way!Side Track in Opelika, Alabama is one of our favorite places in the world. Period. What David Bizilia has built in this incredible place is truly unmatched by many service experiences we've seen, and it was all accomplished by one of David's core philosophies: serving his guests in a cafe format the same way he would if they walked through the door of his home. We welcome David back to the progrum for a second time to talk hospitality and service, and we gush over how awesome he is...just a little.*If you purchase something through one of our links, we may be entitled to a share of the sale*We're partnered with Clive to bring you sweet deal at a discounted rate! Use Discount Code VALOR5 at checkout for 5% off Lucca and Eureka products!Shop Clive products here: https://clivecoffee.com?sca_ref=5315485.6axWuRlcErBuy Valor Coffee: https://valor.coffee/shopWatch on Youtube: https://youtube.com/valorcoffee16Want to become a Wholesale Partner? Email us at wholesale@valor.coffee to set up an account!Want us to review your coffee? Have a question you want to answer on the show? Send us an email to info@valor.coffeeFollow the Valor Coffee Podcast on Instagram: http://instagram.com/valorcoffeepodFollow Valor on Instagram: http://instagram.com/valor.coffee____Subscribe to Riley's YouTube Channel:  https://youtube.com/@rileywestbrookFollow Riley:  https://instagram.com/rileywestbrookFollow Ross: https://instagram.com/rosswaltersFollow Ethan's Parody Account:  https://instagram.com/ethanrivers77700:00 Introduction08:04 Side Track's Story19:59 Lessons from the early days26:56 How do you translate the culture of sidetrack to your employees?35:35 Pay What You Want40:10 Saying "No"46:39 Raising Leaders through instilling values53:13 The little things57:50 Hiring regulars only