33 min listen
56. Experience of using ICP to win the most valuable customers.
56. Experience of using ICP to win the most valuable customers.
ratings:
Length:
36 minutes
Released:
Mar 10, 2024
Format:
Podcast episode
Description
In this episode of #FriTalks, our guest is the founder of Mailigen and former VP of Product at Pipedrive - Janis Rozenblats.He is joining us to share his valuable experience of building an Ideal Customer Profile (ICP) and the practical aspects of using it to optimise marketing execution and ROI.
In our conversation, we discuss the following topics:- How should we understand the Ideal Customer Profile (ICP) and what value it can provide to SaaS companies- How to build an ICP and what data sources needed for that- How to practically apply it across Product Development, Marketing, Sales and Customer Success
In our conversation, we discuss the following topics:- How should we understand the Ideal Customer Profile (ICP) and what value it can provide to SaaS companies- How to build an ICP and what data sources needed for that- How to practically apply it across Product Development, Marketing, Sales and Customer Success
Released:
Mar 10, 2024
Format:
Podcast episode
Titles in the series (58)
2: How to establish a global partner channel and grow sales by 2000% by B2B Sales and Marketing #FriTalks