36 min listen
S2 Ep 7 Retailer Report Card
S2 Ep 7 Retailer Report Card
ratings:
Length:
30 minutes
Released:
Mar 12, 2024
Format:
Podcast episode
Description
Isaac discusses the social influence scorecard created by him and his team at Socialike. The scorecard focuses on midsize retailers and their ability to help CPG brands. Isaac explains that retailers can be considered influencers, as they already have a social following and a level of trust from consumers. The scoring methodology takes into account factors such as the number of stores, follower count, engagement rate, and the quality of community management. The top five retailers on the scorecard are Green Natural Foods, Kimbertons, Deer Bergs, Harmons, and Fresh Thyme. The conversation concludes with a discussion on personal shopping habits and appreciation for the report.
Released:
Mar 12, 2024
Format:
Podcast episode
Titles in the series (20)
Ep. 1 Marketing Agencies and Retail by Retail and Social: Exploring The Connection