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Influence, Not Influencers
Influence, Not Influencers
ratings:
Length:
65 minutes
Released:
Mar 16, 2021
Format:
Podcast episode
Description
Jason Falls joins Matt to discuss the power of influence in marketing, rather than the emphasis on influencers. Most of what is called influencer marketing misses the mark, according to Jason, as it focuses on the wrong things. Gaining partners that align with your message and your objectives are much more important. Jason points us in the right direction with his 4 methods of creating and measuring influence from his latest book, Winfluence: Reframing Influencer Marketing to Ignite Your Brand.
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Released:
Mar 16, 2021
Format:
Podcast episode
Titles in the series (100)
Sexy Data: What Are You Measuring? The Place of Data in Marketing by Endless Coffee Cup: Digital Marketing Education