Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences

    Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences

    FromEndless Coffee Cup: Digital Marketing Education

    Start listeningView podcast show

    Defining Social Media Marketing, Part 2! Content Marketing, Influencers, & Audiences

    FromEndless Coffee Cup: Digital Marketing Education

    ratings:
    Length:
    63 minutes
    Released:
    Jun 29, 2022
    Format:
    Podcast episode

    Description

    Long time friends Matt Bailey and Greg Jarboe are partnering on an upcoming book from Wiley, "Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification." The core of the book is defining each area of digital marketing and outlining the critical skills and knowledge necessary to achieve the OMCA Certification.
    Of course, when Matt and Greg get together, there are no lack of stories, statistics, and sarcasm. Enjoy part 2 of this delightful romp through our modern social media age.
    Part 2 of "Defining Social Media Marketing" covers:

    Kim Kardashian

    Social Media as a content distribution platform

    History of Social Media channels

    Loss of distinctive characteristics among platforms

    WordPress and Blogging

    Connected TV and YouTube

    Ted Turner and old movies

    Elon Musk and Twitter

    Donald Trump and TikTok

    Creating your own platform and using social media marketing to build it!


    Learn more about your ad choices. Visit megaphone.fm/adchoices
    Released:
    Jun 29, 2022
    Format:
    Podcast episode

    Titles in the series (100)

    To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.