2 min listen
How to Tell a Sports Story PT 2: The Business Case
How to Tell a Sports Story PT 2: The Business Case
ratings:
Length:
22 minutes
Released:
Mar 21, 2024
Format:
Podcast episode
Description
In episode one of season two, Maya talks to Experience Consultant, Victoria Taylor, about her work at the cross sector of hospitality, tourism, cultural destination, and luxury experience brands. During the conversation, the two speak briefly about Wrexham Association Football Club, which is based in North Wales, just outside her hometown. The team was recently acquired by Ryan Reynolds and Rob McElhenney, whos vision's led the complete transformation of a team with a rich legacy and passionate fanbase. In Victoria's words: they've transformed Wrexham from a town into a city. In part two of our Masters of Storytelling mini series, 'How to Tell a Sports Story,' Maya talks to Christian Lachel, Chief Creative Officer at BRC. Listen in as Christian and Maya discuss the business case or rather, the opportunity, sports stadiums and venues have to wake up their sleeping asset. The two unpack the planning, budgeting, goal setting, and deep strategic work that goes into building not only sports experiences, but entire mixed use destinations and districts. Listen to Maya's interview with Victoria Taylor: https://bit.ly/42SSI6b To learn more about BRC: www.brcweb.com
Released:
Mar 21, 2024
Format:
Podcast episode
Titles in the series (25)
Introducing: Masters of Storytelling: What’s the most powerful way to put an idea into the world? A good story. And behind all the stories we love are human beings: storytellers. BRC Imagination Arts presents Masters of Storytelling, a new podcast about the legendary people, ideas, and... by Masters of Storytelling