Fatiha Zeghir shares her extensive journey as an Executive Assistant (EA), starting in Paris and transitioning through roles at major companies like Procter & Gamble, NRJ Global, SAP, News UK, Penguin Random House, Pearson, and the BBC, before her current role at Vodafone. Her experience highlights the importance of adaptability, communication, and learning from diverse roles and industries. The discussion emphasizes the EA role's significance in crisis management, especially noted during her time at the BBC during the pandemic.A recurring theme is the challenge of being underutilized or not fully integrated into strategic discussions despite EAs' central role in executives' daily operations. Fatiha and Nicky discuss the importance of EAs establishing boundaries, learning to say "no but," and the need for better remuneration reflective of their contribution.Fatiha expresses a preference for Gmail and Google Calendar for their synchronization capabilities. She emphasizes using cloud storage and shared documents for efficiency and easy access to the latest information. Fatiha advocates for consistent and logical document naming conventions to streamline work processes.Sheryl Sandberg's "Lean In" is highlighted as a transformative book, offering insights on navigating a male-dominated corporate world and negotiating effectively.Fatiha shares her interests outside of work, including her passion for writing, specifically exploring the idea of a dramedy about EAs. She also mentions her involvement with the charity Care for Calais and her love for London's cultural offerings.The paramount advice for new assistants is learning to assertively set boundaries from the beginning of their career, emphasizing "no, but" as a strategy for managing workload and expectations.This episode sheds light on the complexities of the EA role and the significant value EAs bring to their organizations and offers practical advice for EAs at all career stages. Fatiha's journey and insights serve as an inspiration and a guide for both seasoned and new EAs navigating their professional paths. The EA Campus