Imagine a world where your Amazon listings reach beyond the confines of the platform, propelled by a dedicated army of brand advocates. A world where targeted traffic floods your listings, driving sales and boosting organic ranking. This, my friends, is the power of a well-structured affiliate program for Amazon sellers.
But what exactly is an affiliate program, and how can it work for you?
In simple terms, an affiliate program is a partnership with external influencers, bloggers, and social media giants who promote your products to their audiences. You only pay them a commission when they drive a sale, making it a low-risk, high-reward strategy for scaling your brand with minimal upfront investment.
Free Ebook: "How to Build an Amazon Affiliate Strategy" – Learn everything you need to launch a successful program, from deals and commission strategies to affiliate recruitment.
[00:00] - Introduction and Business Opportunity
[01:17] - Guest Introduction and Expertise
[02:08] - Setting up an Affiliate Program on Amazon
[03:35] - Understanding Affiliate Marketing and External Traffic
[04:23] - Challenges in Manual Affiliate Program Management
[07:04] - Automated Solutions for Amazon Sellers
[08:37] - Scaling Affiliate Recruitment
[09:10] - Discussion on Product Selection and Commissions
[10:08] - Importance of Deals and Bonus Insights
[10:08] - Conclusion and Affiliate Marketing Insights
Why Choose Levanta as Your Affiliate Partner?
Levanta, the brainchild of Rob, a seasoned veteran in the DTC affiliate space, is built specifically for Amazon sellers. Unlike generic platforms that struggle with the unique nuances of Amazon's ecosystem, Levanta offers a seamless and efficient solution.
Here's how Levanta simplifies your life:


Effortless Setup: Connect your Amazon Seller Central account, and Levanta automatically pulls in brand information and all your products. No manual data entry required!
Granular Control: Set individual or bulk commission rates for each product, tailoring your strategy based on profitability or organic ranking goals.
Affiliate Paradise: Levanta boasts a vibrant network of over 2,000 active affiliates across diverse channels, maximizing your reach.
Automation is King: Track clicks, add-to-carts, sales, commissions, and the coveted Amazon Brand Referral Bonus – all in one centralized dashboard.
One-Stop Billing: No more juggling invoices! Receive a single, consolidated invoice at the end of each month for all your affiliate activity.

Beyond Levanta: Building a Winning Affiliate Program
Choosing a platform is just the first step. Here's how to set your affiliate program up for success:
1. Select Your Platform: Levanta is a great choice, but explore other options like Archer and add-on commerce to find the best fit for your needs.
2. Product Selection: Start by activating all your products! You never know what might resonate with affiliates. However, consider focusing on high-profit margin items for optimal profitability.
3. Commission Strategy: Set commissions that align with your goals. For profitability, ensure your commission rate + Amazon fees leave you with a positive margin. For organic ranking, consider break-even commissions to boost traffic.
4. Embrace Deals: Offer lightning deals, promo codes, and other discounts to attract deal-loving affiliates and drive sales.
5. The Power of Deals: Don't underestimate the power of the 10% Amazon Brand Referral Bonus. It's free promotion, so offer at least this minimum commission!
6. Recruitment Time: Once your program is ready, focus on recruiting high-quality affiliates. Levanta's network is a great starting point, but don't be afraid to reach out to niche influencers and relevant communities.
Bonus Resources:


Ebook 1: "How to Build an Amazon Affiliate Strategy" – Learn everything you need to launch a successful program, from deals and commission strategies to affiliate recruitment.