Launching a marketplace is hard. The chicken-and-egg problem often seems insurmountable. In 2021, Wattpad was acquired for over $600M. But it wasn't easy. Early on, Wattpad cofounder and CEO Allen Lau almost gave up. He discusses the virtues of starting with a small niche and allowing growth to come with time. He explains the ASSET framework he’s developed to help you launch and scale a marketplace. If you’re about to launch a marketplace or just launched one and are not seeing the traction you were hoping for, you might want to give this a listen.