Look into the "3 Ways to Generate Leads for your Podcast" E-book for free here on our website! https://ghapodcast.comWelcome to B2B Podcast Stories!Today, we sit down with Ian Truscott, an influential voice in the marketing space with over 25 years of B2B technology marketing expertise. In this episode, we unpacked the crucial trio of revenue, awareness, and trust in the context of business growth and scalability.Expect to learn: 1. The elements that drive B2B Marketing Success: Revenue, Awareness, and Trust2. The importance of marketing's contribution to revenue3. The significance of a clear content strategy before starting a podcast4. The benefits of catering to a niche audience You can find Ian Truscott on LinkedIn here: https://www.linkedin.com/in/iantruscott/Checkout his podcast here: Rockstar CMO Podcast: https://rockstarcmo.com/podcast/Brought to you by GHAPodcast.com