Building a product is the easy part. With the right resources, you can build just about anything.But once you've done that, how do you launch it? How do you get people to know your product even exists? And how do you do it on a tight budget?Jay, the founder of Bold Commerce, has launched dozens of succesful e-commerce products. In this episode, he shares the detailed story of how he launched  Kickbooster, an affiliate management program for kickstarter campaigns.If you're planning to launch a product for SMBs, you don't want to miss this one.